Due to the fact that construction is one of the most cost-effective business fields, construction trade shows became highly ambitious on the attendance and number of participants. In fact they represent a place of gathering of the major players of the construction market; a business environment, where the necessary contacts are, and where participants can be in treaty. Construction trade shows have a great value for participants and for attendees.
Construction trade show is an important promotional tool
Industry show – is a culmination of marketing of construction enterprises. It helps to effectively solve all the complex of promo tasks: from direct appealing to a large target audience to finding business partners. You can get a desired result at any stage of this work: acquaint attendees with your products or brands, presentation of their advantages and benefits, formation of a positive attitude toward them, striking up an acquaintanceship with decision makers, preparation and signing of contracts. Some show contacts can end up with contracting, some with advantageous informing, and some with getting prospective acquaintances.
Construction trade shows increase the effectiveness of business contacts
It is proved that the cost of one business contact, which creates prospects for promotion and development of the construction company, is 4-5 times lower at a trade show comparing with other types of advertising. It is generally known that different communication channels (TV, press, radio, outdoor advertising and so on) work differently, affecting with visual images or auditory impressions. Trade shows have the advantages of visual and auditory advertising channels simultaneously. In addition, specialized construction trade shows allow creating an environment where the entire audience is targeted, where only specialists are gathered. Furthermore, the establishment of business contacts takes much less time. To organize and hold 5-6 effective negotiations in the offices of construction companies, you will need more than one week. And trade shows allow to hold up to 10 successful communication between exhibitors and attendees for just one day.
Construction trade shows have a beneficial effect on the image.
Participation in the construction trade shows has a great importance for the image of any company, as it allows companies to prove their wealth once again and thus to improve the favor of existing and potential customers. And for the attendees it’s chance to evaluate products, projects and solutions from different construction companies and to see live presentation of their products. An important element of business cooperation – is the credibility in a contractor, the understanding of its place and status at today’s market. And trade shows give the opportunity to evaluate this, because a design of display, quality of promotional materials and work of a booth staff speak for themselves.
Trade show provide psychological effect of “neutral territory”
Contacts with potential partners and clients often become more effective thanks to the comfortable atmosphere of a trade show, where both exhibitors and attendees are in equal conditions.
Construction trade shows help to evaluate the market
Both and participating companies and visitors have the opportunity to see the most active players of the market, to compare the company’s offer to competitors or analogs. Exhibitors can study needs of customers and their preferences; demonstrate their competence as professionals, get feedbacks, evaluate the interest of visitors to news and innovates, and to present their competitive advantages in a favorable light.
Construction trade shows are important source of information
A significant number of participants come from other cities or even from abroad, so these trade shows are unique chance for attendees to see technologies or products, ask questions to the first persons of participating companies and get qualified answers of specialists live. Moreover, seminars and round tables on topical issues of construction, business meetings, presentations and testing of new developments are taken in the framework of a construction trade shows. And such a concentrated array of information is difficult to get with any other methods of promotion.